New Look, Same Core Values.

When it comes to redesigns, there are a lot of various factors that come into play. New design trends and product launches are some potential reasons why a company might want to change things up. For Tilig, there was one major reason why a redesign was important: reaching a wide target audience. As a password manager made for everyone, it was important for the redesign to feel very accessible to users in order to reflect that core value.

Martijn kept Tilig’s wide audience in mind throughout the redesign process. The top three biggest changes from the previous design include: 1. A widely applicable design system, 2. Modern colors, and 3. A recognizable Tilig font that’s clear to read on small screens.

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“We chose to go for a wide color palette instead of one solid color. For Tilig, the combination of dark blue, pink and yellow makes the Tilig brand.” VS “The old design felt dated and didn’t fit with our super wide target audience. The design was pale, full of doodles and had a retro game feel to it.”]

‍Improving the design

Because Tilig is available across several platforms, creating a design that could work well with different features on different platforms was an important consideration. “Whether you are using our app, using the browser extension or see a blog post, it should be recognizable as Tilig’s style. We achieve this with our color combination and stand-out good-vibes font,” Martijn said. He also emphasized that it was important that the design works with future developments across platforms, as well.

Working closely with the Tilig development team helped facilitate this process. Together with the dev team, Martijn came up with UX decisions to eliminate unnecessary screens.

‍Design inspirations

“Peace of mind” was an initial concept formed during early brand discovery sessions. From there, it only further developed.

The floating blobs were a design element created to reinforce that feeling. “We chose the floating blobs to visualize your accounts on the web. Tilig is collecting and streamlining those blobs (accounts) and brings overview and order in your digital life,” Martijn said.

And in terms of UI and UX, Martijn opted to keep things simple over experimental. “We tried to let the new UI fit with how users use the web and connect to that,” he said. His goal was for Tilig to feel familiar and easy to use, in order to fit perfectly into users’ workflows. “It just has to be there for you when you need it.”

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Ideas for the future

No design is ever set in stone. Even the most familiar brands have undergone significant changes over the years to reflect changing demographics and user needs. With Tilig, change is built into the process.

Martijn had one out-of-the-box idea in mind for a future design/product update: a smart system that can predict user needs, featuring Tili, the Tilig squirrel mascot as a chatbot. While new mascot changes have been style tweaks, a future iteration of Tili could have added functionality. “It could act as an assistant that knows what you need, even before you give it a command,” he suggested.

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